01
Homepage
State what the company does, who it serves, where it works, why customers should trust it, and the clearest next actions. The homepage should route—not attempt to explain every service in full.
02
Priority service pages
Create dedicated pages when services have distinct search intent, proof, process, questions, or calls to action. Thin copies do not add value.
03
Trade or specialty pages
Multi-trade companies may benefit from clear trade sections such as plumbing, electrical, HVAC, roofing, painting, or general contracting.
04
Service-area pages
Use only for genuine coverage and meaningful local content. A service-area strategy should reflect actual dispatch capability.
05
Proof, about, and process
Project examples, verified reviews, credentials, company story, ownership, process, warranties where verified, and FAQs can reduce uncertainty before the call.
06
Commercial and contact pathways
Property managers, facilities, investors, and commercial buyers may need vendor information, coverage, documentation, and service agreements rather than a homeowner estimate form.
How this connects to HatterHosting
This guide is educational. If you want HatterHosting to review your current setup, start with the free website and lead-leak audit, explore Contractors & Trades, or review managed hosting, contractor local SEO, and lead-response systems.