01
Use the real business model
Choose the setup that matches how the business serves customers. Do not create fake offices, rented addresses, or duplicate locations simply to target more map areas.
02
Choose categories carefully
The primary category should match the core business. Add relevant secondary categories only when the business genuinely provides those services.
03
Set hours and service areas accurately
Customers rely on availability information. Service areas should reflect real operational coverage rather than every market the business hopes to rank in.
04
Add useful services and photos
Accurate service descriptions and real project, team, vehicle, or location imagery can help customers understand the business. Avoid misleading stock imagery presented as completed work.
05
Build an honest review process
Request reviews from real customers using a neutral process. Do not gate requests based on expected sentiment or buy, fabricate, or trade reviews.
06
Connect the profile to the right website path
The website should reinforce the profile’s services, territory, proof, and next action. Keep tracking parameters and landing-page choices intentional.
How this connects to HatterHosting
This guide is educational. If you want HatterHosting to review your current setup, start with the free website and lead-leak audit, explore Contractors & Trades, or review managed hosting, contractor local SEO, and lead-response systems.